How to own and manage a Social Networking website?

Justin S asked:


I was wondering if there are any good books on owning and managing a social networking website. I have found it difficult to prepare for the challenges of managing a website. We recently hired a consulting/software development company that has taken care of everything from design and development to analyzing, testing, and hosting. However, I would like to know everything that they know!

Is there anything I can study to learn the ins and outs of owning and operating a social networking website?

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