Twitter Power: How to Dominate Your Market One Tweet at a Time

Posted by admin on Jul 24th, 2010 | 5 comments home title

Twitter Power: How to Dominate Your Market One Tweet at a Time

Get the business leader’s guide to using Twitter to gain competitive advantage. Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages?called “tweets”?that can b

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Social Networking: The Essence of Innovation

Posted by admin on Jul 22nd, 2010 | 2 comments home title

Social Networking: The Essence of Innovation

Social network analysis (SNA) is a technique used to determine knowledge flows and gaps in mapping social networks for various knowledge types. In Social Networking: The Essence of Innovation, how social networking and SNA can influence innovation in an organization is discussed through the presentation of a broad range of concepts, examples, and cases. Author Jay Liebowitz presents strategies for developing personal knowledge networks; linking social networking to innovation and strategic intel

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